For example, you might mark up each stakeholder as being low impact, medium impact, or high impact. In this case, this airline has got a strong management team which has been working towards ensuring that the airline has got a major share in Europe. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Most EasyJet Topics to Write about. Impact of consumer uncertainty on Brexit, 1. They helped me with my custom research and delivered before time! The y-axis represents the interest in or impact of your project on a stakeholder. In addition, there is need to ensure that all the stakeholders in the airline are involved in the process (Barnes 2008). EasyJet Plc SWOT & PESTLE Analysis - SWOT & PESTLE.COM. 3. Copyright 2023 - IvyPanda is operated by, Continuing to use IvyPanda you agree to our, EasyJet Companys Strategic Analysis and Marketing. Explains that the airline industry is impacted by current market trends, and externalities. A public sector contractor, for example, might list central or local government as a primary, rather than a secondary stakeholder. The classic airline model consists of First Class, Business Class and Economy, and the demographics that make up the classes have both similarities and differences to the other classes. . 1. Shareholders . 3. Jones, L 2005 , EasyJet: the story of Britains biggest low-cost airline, Aurum, London. a product or service. These include the emerging technological trends in the market. I wrote an article with 20 Stakeholder Analysis techniques. EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman . This report is shared in order to give you an idea of what the complete Ansoff Matrix Analysis Report will cover after purchase. 1. 92% of union workers have job-related health coverage versus 68% of non-union workers. Building your map. Step 2) Assess how those stakeholders could be impacted or have an effect on the organization. 2008 2007 Change. Define your stakeholders. A SWOT and PESTEL Analysis of EasyJet. they understand the importance of workers doing their duties in conducive conditions, but they champion for the rights of employees against management unjust exploitation. the price elasticity of demand depends on the number of competitors that are in that route. One of the responsible actions that EasyJet has undertaken includes signing an agreement with the European airframer Airbus, to cooperate in a joint research project on the feasibility of the hybrid and electric-powered aircrafts. "EasyJet Company's Strategic Analysis and Marketing." "Easyjet Stakeholder Mapping" Essays and Research Papers . Clearly understanding your project stakeholders can help you gain buy-in and execute your project more effectively. Improving scheduling processes to drive crew productivity, also benefitting from the seasonality of our network. easyJets strategy will seek to continue to lead the market in sustainability, working with our partners to achieve our Net Zero Roadmap and the decarbonisation of the aviation industry. Please note that you agree to receive email updates from us on our new reports and solutions. Explains that regulation allowed start-up carriers to enter the market, which led to increased competition. Creating a stakeholder map: step 1. 1. It . This essay on EasyJet Companys Strategic Analysis and Marketing was written and submitted by your fellow Currently, this company operates and boasts of carrying more passengers within Europe than the British Airways. As an airline, EasyJet seems to be well placed in the kinds of services and products it is providing (Ahlstrom & Garry 2009). This allows you to easily see who can influence your project and how each person is related to the other. A. D. Chandler, Strategy and Structure (Cambridge, Mass. Explains that the airline industry has benefited from living wage legislation because the wage increase encouraged a decreased turnover rate, and an increase in work efficiency. 10. All Rights Reserved by Barakaat Consulting. First choice brand and increasing customer loyalty: With its continuous efforts towards positioning its brand in the premium segment, EasyJet has surpassed all the previously-set scores attributed to the brand parameters including first choice brand and brand affinity across different markets. English Franais Deutsch Italiano Franais (Suisse) Deutsch (Schweiz) Castellano Nederlands Portugues Catal esky Dansk E Magyarul Polski Trke Explains that easyjet's aims are to achieve excellence in environmental, social and ethical activities. The companys activities are aimed at offering international air transportation. It is important to note that the economy is gradually stabilizing in Europe which implies that the number of short distance is likely to increase. Swissport International Ltd. SWOT & PESTLE Analysis, Aegean Airlines S.A. SWOT & PESTLE Analysis, Groupe ADP (Aeroports De Paris) SWOT & PESTLE Analysis, Textron Aviation Inc. SWOT & PESTLE Analysis, Jaguar Land Rover (JLR) SWOT & PESTLE Analysis, Coca-Cola Europacific Partners SWOT & PESTLE Analysis, 1. they would also want the company to do well profitably. Figure 1: EasyJet stakeholder map. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Explains that there are 5 golden rules that can be adopted for a best corporate governance practice which include ethics, align business goals, strategic management, organization & reporting. Through these strategies, the airline will be in a position of establishing the right framework of bringing positive results at the end of the plan. easyJet seek to strengthen their position in key markets as the competitive landscape evolves. This is especially critical when you need to: Design new products . "EasyJet Company's Strategic Analysis and Marketing." EasyJet maintains expectations as it improves cost performance - https://www.sharecast.com/news/news-and-announcements/easyjet-maintains-expectations-as-it-improves-cost-performance--6841498.html Explains that this british airways site was used to compare low-cost airlines to international high-quality airlines. In this case, the fares are one way and a price is quoted for all the seats on the same flight. Opines that customers want cheap flights that are comfortable and safe. Its headquarters are located at the London Luton airport, UK. von | Jun 17, 2022 | tornadoes of 1965 | | Jun 17, 2022 | tornadoes of 1965 | 2 Value Stream Mapping Purpose Provide optimum value to the customer through a complete value creation process with minimum waste in: - Design (concept to customer) - Build (order to delivery) - Sustain (in-use through life cycle to service) 3 Why However, with the gradual privatization and deregulation of the airline industry, there was a marked increase in the stakeholders in this industry (Barnes 2008). Currently, the firm is making intensive investments in a fuel-efficient and environment friendly new-gen aircraft that would lower its operating costs as well as carbon emissions. Furthermore, the expected growth patterns which have been developed by the IATA estimates that the European scheduled passengers are likely to grow. Opines that owners would want easyjet's demand to increase, as this would mean lots of plane tickets would be sold as they're in demand. IvyPanda, 26 Sept. 2020, ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. This has further been characterized by the capable workforce who delivers quality services to the passengers. This companys airplanes fly to the less crowded airports of smaller European cities and prefer the secondary airports in the major cities. Map your stakeholders Bessant, J & Tidd, J 2011, Innovation and entrepreneurship, 2nd edn, Wiley, Hoboken. Powerful Essays. Due to the COVID-19 pandemic, EasyJet had restricted its entire fleet of planes on March-30 2020, nevertheless, in June 2020 it proclaimed to resume its fleets for hundreds of summer destinations. This has been clearly captured in the vision and the mission statement of this company. This has managed to ensure that the presence of this airline in Europe is felt. All stakeholders want the business to succeed and are dependent on each other to make this happen. Since the trading update, easyJet 's founder and largest shareholder, Sir Stelios Haji-Ioannou, has sold a small portion . Protecting and building brand awareness and consideration. The way in which the organization secures, deploys and utilizes its resources will determine the extent to which it can successfully pursue specific performance objectives. 4. Stakeholders with a lot of influence can put their mark on the development of your product, regardless of whether the influence is formal or . Explains jet2's emphasis on low costs, safety and reliability to ensure a satisfied customer base and increase its potential revenue. Explains how the model was generated using per-passenger revenue information for simplicity and clarity. Opines that owners would want a successful charity that receives donations to help them be successful. Explains that as the organisation increases its profit margin employees also feel that their compensation levels have to be increased. Leaders (including data / analytics / insight leaders) will easily recall others they work with often. easyJet continues to optimise its network to ensure capacity is deployed in the markets where the strongest demand and returns are seen. In some countries, unions are heavily one-sided, only taking into consideration rights of the employees. Explains the discount rate used to determine the npv of future profits is 10.5%. The tools of stakeholder analysis mean that this is not a major problem for management. These include new competitors who are looming within the market. Explains that airlines combine their income and inventory costs to establish ticket prices. Run projects smoothly with stakeholder mapping. Being low cost, driving efficiency and investing only where it matters most to our customers and our people. Subsidiaries, Partnerships and Collaborations Report. EasyJet-Airbus MoU regarding research project on electric and hybrid aircraft, 1. IvyPanda. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Opines heathrow airport should be a world-class hub and influence government policy and airport owners in continued support. However, with the gradual privatization and deregulation of the airline industry, there was a marked increase in the stakeholders in this industry (Barnes 2008). There are several business strategies which this company has been employing in order to achieve its objectives. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Opines that employees want to be paid the correct wage from easyjet for what they do and the hours they work. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. 123Helpme.com. The expansion of the European union brings to the fore issues of increase in the airline destinations. In early humans, these include primordial . The Y axis represents the spectrum of involvement from high at the top to none at the bottom. IvyPanda. the elasticity of demand is determined by competition.
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