The ANA asks you to accept cookies for performance, social media and advertising purposes. What I will never understand is this desire for some gay people to tell the whole damn world that they are gay!! Theyre all disgusting and insult my intelligence. 10 reasons why people hate TV commercials in 2023 (in no particular order) 1. Ethnic Diversity In Advertising Is At All-Time High - HuffPost UK Thats my point exactly. Why is this? By portraying all cultures the same with people of all races talking and behaving white these ads and advertisers actually disrespect, and misrepresent, every culture. The Cranky Creative. Im sure people watching us from other countries have to be like wtf??. Diverse thoughts are contagious, and they add significant value to the ideation process. I plan on leaving the USA, if my husband and I have kids I dont see a promising future here for White children. A solution might be to use No actors! Along with blacks dominating advertisements and all the new sitcoms, they have black only cable channels, black award shows, black history month, black music appreciation month, Martin Luther King day (instead of honoring all civil rights marchers). Any time you want to get together and teach Mr Fuckerburg a lesson in humility just say the word. They dont care about anyone else. A person identified as white is a racist, by definition. Katie Drews, Avenica, 12. I was never this way before but Im tired of turning on my TV or streaming service and wondering if Im watching a channel from Nigeria. Answer: An example would be a school district forcing kids to stop going to their closest local public school and being bussed half an hour or more to a lesser quality school in a bad neighborhood, all for the sake of trying to make the student population in their schools more diverse. There are over 80 commercials currently airing that feature black male white females in romantic relationships. As a fellow white male who judges others by the content of their character rather than the color of their skin, and who has worked his ass off to get where hes gotten, I agree: the endless portrayals of white men as stumbling, bumbling fools and the foils for characters of other races in advertising is insulting, unfair, and perpetrated by hypocrites. Its a problem for sure. Gay Couple spends time together outdoors. In a recent film about Mary, Queen of Scots, an Asian actress played the part of Bess of Hardwick, 2nd wealthiest person in England after Elizabeth I. This was a sheep in lions clothing for the blacks, the greatest giveaway and dumbing down in history. Interesting observation, Phelan! Take All Black Network for instance. Diversity in Advertising: A Guide to Inclusion - Maryville Online There is absolutely nothing fair about not using black men and black women as a family unit along with their children. And that white mans burden schtick is tired old racist pap. Good for you, Brad. Black people are seeing themselves everywhere which may strike a few of them as odd, as if white corporate America is shamelessly pandering to them but any warm fuzzies this may bring are likely negated by the fact that blacks in commercials behave just like white people. Your company may already be a member.View our member list to find out, or create a new account. . Its a good question, Bill. So much for being a racist country.). https://en.wikipedia.org/wiki/Sister Or is that Deltas desired customer mix? Could black players in the NHL then foot the bill for this? Well before this subject matter was put forward, I had wanted to send Rob a private email about this (and regarding the pussifaction [excuse my terminology]) about this subject. And nowhere not in the journalist media, nor in social media, can I find anyone calling BS on it. If black people (12.4 percent of the population) were represented proportionately in TV advertising, just 3 out of every 25 characters would be black. Tribalism isnt going anywhere ever. Diversity in Advertising: Where Are We Now? - ClickGUARD its almost exclusively black man and white or Asian woman. As with everything millennial, there is a gross lack of maturity, knowledge and understanding when it comes to the real, living 3D world. There is so much going on that really is inter-related. The slice of life peeks presented in advertising seem unrealistic, ridiculous, and egregious. I do NOT watch any commercials anymore. Its usually because no one on the marketing campaign asked POC hikers about their hiking experiences. just non-existent, unless shes a messy haired buffoon being dumb and not realizing her detergent is mostly all water and so does not work as well as Tide. I am sad that white people are not represented in TV commercials. I am sure that for the vast majority of the UK this is not the case. But leave me out of it. Your article was on the top page of my search but it was on DDG. Were mostly a bunch of self-reliant ranchers, farmers, and cowboys in my neck of the woods and dont relate much to any of this urban minority messaging sorry. I dont need to tell you that we live in a hyper-politically-correct society. Ive never seen anyone other than a white male actor cast as a burglar in a home security commercial. It is because they loath to present young white men as heroes or role models. Its ridiculous and feels like retribution at this point, rather than wanting things to be equal. This is NOT the same country and society it was 60 years ago. They see friends and relatives dropping dead from the Jonestown jab and wonder why. Theres nothing like a hay-bale-throwin, truck driven guy who know how to fix things! And yeah, all this emasculating of males is clearly entirely the fault of the feminist movement I detest these kind of women. Ive never seen Jewish representation in commercials. So much for learning from one another through healthy dialogue and debate. Oh, Im afraid the NHL isnt just being picked on its own-goaling itself. And if they get some more white women to date black men along the way, all the better. Yes and the bumbling, idiotic White male is overplayed too. Sadly I work for a large corporation and for self preservation reasons do not feel comfortable divulging my identity, given that todays social justice warriors will label anyone who even remotely disagrees with their world view as an -ist or a -phobe and will make it their lifes ambition to get said person fired. One pet gripe that I have is seeing non-whites portray white people (for reasons of inclusion) in plays and films. When BLM founder purchased four homes I had just read a piece by a paid-by-democrats political consultant on CRT. The same has been for blacks since 1960. Sir, step away from the bandwagon, and slowly back away!, said the advertising police to the insincere advertiser. Hispandering. Who knew? White men are finding it harder to find work no matter what their skill or education level just for the sake of diversity. And the viewers are being insulted. It is actually quite embarrassing. I came across this post as a result of a duckduckgo search specifically asking about the subject because for this reason and many others, I no longer use Google services unless absolutely necessary. As a former marketing communications professional I had enough trouble stomaching the advertising industrys dogmatism even 10 years ago. Thanks for speaking up, Jake. As the Cranky put it so well its obvious that people of color are simply plugged into white cultural settings. Portray those stories in your marketing. Jake from State Farm is laughable too. White guys are out. That is how I deal. I am so sick and tired of seeing that one race on TV all day!! Were the ignorant ones working for minimum wage, a 2% raise and paying the full mortgage on a house/apartment we dont own while the CEOs who approve the companys doings fly off on their personal jet to their 12th vacation of the year. Seeing the new Top Gun was so sad. Its so insulting to reality. generally, its ridiculous. There is no hard and fast rule for diversity. So its actually had the opposite effect that the companies are going for. theres no such thing as reverse discrimination. If everyone sits around complaining but not taking any action they and their agenda win. Geez. I have no problem with persons of color in movies and advertisements, nor do I have an issue with mixed race relationships, so long as they are organic and natural. These fatherless children become bitter adults that seem to want to exact their revenge now through these various culture and media outlooks, but sadly this perpetuates the cycleAll the while deteriorating a consumer landscape that has less money, less confidence, less curiosity, lower critical thinking skills, less innovation and less resilience when confronted with challenges and uncomfortable topics. It makes my skin crawl. Im not a writer and cant articulate the story like you did. These advertisers are scumbags and people should boycott the products that theyre promoting!! While 10% of all new marriages are interracial, only 1% are black/white marriages. Oh, Ive been waiting for someone to say this. And come to think of it, Hillary Clinton at times sounds blacker than most blacks in commercials. It used to be, marketers could say they targeted women because women hold the purse strings. Always try to be sensitive and try to feel how others may feel. Let me tell you how I think this is all playing out among the American public: As for the rest Asians, American Indians, Alaskan Indians, Pacific Islanders Im sure theyd like to see more representation, too. They see white erasure in western culture and wonder why. In this case, the (usual) bufoonery of whites, and minimization of their possibly being interesting, cool, and family centered anymore. Why is this happening? We all are being subjected to a new society. But the problem is, ALL the ad agencies are also doing this.. in concert with ALL the corporate brand executives. Dr E Michael Jones has written extensively about this group of people in his book The Jewish revolutionary spirit. What youre seeing in many of these ads that are pushing the black person/actor to the forefront are the writers and directors who are predominantly black. John, you are absolutely right. You may also not be able to link effectively with Facebook, Twitter, or other social networks and/or not be able to share content on social media. one of the largest talent payroll and trafficking companies in the industry, extreme reach, just issued results of their study on racial diversity for on screen casts in TV commercials. Black men in commercials are all very handsome, tall, athletic, and competent. Take a look at LinkedIn or anywhere else you see digital or print adverts and its predominantly black females. As you can see, you are hardly alone. That is my decision and I am very happy about it!! Recent LL Bean catalogues are great examples of everything you mention. I like my man to act like a man and not line me. There are those of us on the left who are also fed up with the not so veiled attempt by the Uber-left to vilify and demonize white males. Is it some sort of long-overdue come-uppance for having built the modern world we live in today? yes white males need not applyespecially blonde males racism, discrimination. 15 Ways To Make Your Ad Campaigns More Authentically Diverse - Forbes A very simple chromosome test is all that is needed. It is the same with Russia, because they have no control there. Messed around with Boolean operators for awhile, but Google had zero wisdom. When you see it in TV, you would assume black/white interracial marriages are 95% of all marriages. It is pretty pathetic. Listen I know she is one of the best players ever, and I know this might be her last professional appearance. In the UK you notice plenty of Indian/Arab + White couples. They did this by acting white, wearing white clothing styles, talking with a white dialect, and going to piano recitals. But when we all are forced to see people of every race, sex, and culture as equal (meaning the same), then we rob everyone of the traits and characteristics that make each of us stand out as unique and special. As a race, were actually the minority of the world, I wonder how many people know this. Yes, you can find the odd article here and there, or an occasional thread on a discussion forum. Forced Diversity: Is It Really a Problem? - Exploring your mind It can create feelings of resentment among otherwise fair and good people such as yourself, which I assume is exactly the opposite of what these brands and advertisers are meaning to do. (However, before I say more, I must correct you on one thing. Just look at the money they control, ungodly amounts. Hi, Dave. New Jake is the obvious example in advertising, but examples abound in other media, from film and TV to comic books. Fake advertising, Bob? However, they are 14% of the population and commit about 60% of all murders in the United States but that is somehow not talked about or depicted on tv. are flooded with open borders watering down the natives. But I am still trying to work in my mind why advertisers, particularly the advertising companies, are such willing participants (I understand why certain multinational corporations are pushing these agendas). Forced diversity is not working for me. Has anyone or can someone post a list of ad sponsors and companies that promote fake advertising? They are a very loud and sometimes violent minority. Keeping this blog going while working and dealing with all of lifes other challenges is hard, and its comments like yours that make it all worthwhile. And can you imagine if there were commercials promoting white only banks?? I had that same thought- and Im a white woman! I just saw three commercials in a row with mixed-race (black/white) couples/families, including at least one with kids and one with an attractive black woman dating a doofy-looking, ginger-haired white guy. "A Diversity Report for the Advertising/Marketing Industry (2021)." Slavery is the original sin of Americans founding, and we are paying for it over and over again, from the Civil War to affirmative action and now to the over-representation of blacks in TV and print ads. The future is female, as the T-shirts say. I am sure you are speaking tongue in cheek, Kirk, but, the world being as it is, I have to go on record as saying that I dont condone any violence. Fortunately, the topic had been on my list for a while and I swear it was you (or perhaps another Cranky reader) who was brave enough to broach the subject in one of the comments sections. Or let me correct myselfthe race of the victim is mentioned, but not the perpetrator in those cases. Ive noticed the absence of white people too. Hardly. Advertising is just an extreme version of the same phenomenon. Seeing the proliferation of the kind of diversity representation ads were talking about here really bugs me. I dont feel guilty about being an upper white middle class citizen but I am feeling a bit offended because advertisers of TV commercials are completely ignoring their main buying group of the population. All men are demeaned in commercials and have been for a long time but especially Black men lately. Hollywood is not making art at all anymoreits all social engineering propaganda. Theyre the ones producing the work. While I agree with most of the above comments, I feel the old mantra comes to mind follow the money.. Thank you, Jo! Or, is it rather that commercials are catching up to the real world? Make sure your voice is heard. A Diversity Report for the Advertising/Marketing Industry (2020)
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